Delivering Brand Impact for DHL’s Corporate Box in Thomond Park
At Studio GBM, we believe a brand should be more than just a logo, it should be an experience. That’s exactly what we delivered in our latest project: a bold and immersive fit-out for DHL’s corporate box at Thomond Park, the iconic home of Munster Rugby.
DHL wanted a space that reflected their global presence, strong partnership with rugby, and vibrant brand identity, something that would stand out to clients, partners and fans alike. Our team stepped up with a full creative fit-out, transforming the room into a striking brand environment that’s as functional as it is unforgettable.
From the moment you walk in, the space speaks DHL. We installed large-scale wall art and custom decals, turning blank surfaces into storytelling tools. Each graphic was designed to evoke motion, speed, and connection aligning perfectly with DHL’s role as the logistics leader behind major international sporting events.
But we didn’t stop at visuals. To bring an extra layer of energy and uniqueness, we replaced the traditional flooring with grass-effect carpet, a nod to the iconic pitch outside. This playful yet practical detail ties the room directly to the sporting world, making it feel grounded in Thomond Park's heritage.
One of the standout features is the custom-built lightbox, casting a vibrant glow that reinforces DHL’s iconic yellow and red palette. The lightbox acts as both a focal point and a subtle branding tool, elevating the room’s atmosphere with warmth and brightness.
Every design choice, from the colour schemes to the textures was made with brand identity in mind. This wasn't just about decorating a space; it was about creating an environment where DHL’s values, energy, and professionalism come to life.
Whether it's hosting VIPs, meeting clients, or celebrating after a match, DHL’s corporate room now delivers a premium experience with a powerful brand presence. We’re proud to have partnered with them at such a historic venue, and we’re excited to see the space in action.