Why you should get Summer Ready

As summer approaches in Ireland, people look to the outdoors as a space to play, engage and have fun.

Whether it is in a forest, a field, a beach, a town or a city, this is the opportunity for your company to get your brand outside. Are you organising a company day, a festival, a street party or any outdoor event ? Then this is for you.

Branded Deck Chair in a pavilion

The Marketing Bit ..

Branded outdoor furniture transforms open spaces into functional, professional, and memorable experiences.

It increases brand visibility, elevates the event’s aesthetic, and acts as a durable, flexible marketing tool for lounges, corporate VIP areas, or pop-ups. It seamlessly blends comfort, style, and brand awareness for long-lasting impact..

Cube Seating in a pavilion

The Why Bit ..

Reinforces Brand Identity: Custom furniture acts as a visual signature, reflecting your brand’s values, personality, and aesthetic to both clients and employees. It makes the office or retail space stand out and ensures consistency.

Creates Strong First Impressions: High-quality, tailored furniture signals to visitors—like potential clients or recruits—that your company is professional, meticulous, and values excellence.

Supports Differentiation: In a competitive market, branded furniture helps you stand out from competitors, creating a unique ambiance that resonates with the target audience.

Communicates Quality and Values: Using sustainable materials or bespoke designs can communicate a commitment to specific values, such as sustainability, longevity, and reliability.

By integrating company branding into the physical furniture at events, businesses turn functional spaces into immersive brand experiences.

Summer Ready

The How Bit ..

Tents, bunting, flags, seating, umbrellas, pavement signs, water based fabric stands and mesh banners are all easy ways to bring some sunshine to your event.

Do we design them = YES

Do we make them = YES

Can we help = YES

Published : April 2026

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Studio GBM on the Road Supporting Clients Across Ireland’s Biggest Events