One Month. One Edition. One Chance.

ILoveLimerick26

Most brands are taught to maximise production, extend product lifecycles, and keep best-selling products available for as long as possible.

At Studio GBM, we've chosen a different approach.

By committing to a single annual release, we're creating a limited pop up brand that captures a moment in time while giving people a reason to return each year.

So … Seasonal Scarcity meets Collectables meets Pride of Place.

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Meet our new annual pop up brand concept.

The I Love Limerick 2026 Crimson Collection with the crimson heart, is now available to pre-order, limited to two items per order.

Items go on sale from 1am on the 1st of August and the line finishes on midnight August 31st.

Once the Vault closes, this edition is gone forever.

Available to Pre Order

Available only during August 26, this limited-time collection celebrates Limerick.

Wondering what August 27 will look like? Pre orders will be available in July 27.