Some places are famous because of what visitors think of them.
The best places are loved because of what local people feel about them.
I ❤️ LK 26 was created from a simple belief: a city becomes stronger when the people who live there proudly wear, use and celebrate its identity. It is more than a logo on a mug, a coaster or a teddy bear. It is a conversation starter. A reminder of home. A symbol that says, "This is my city, and I'm proud of it."
Too often, local brands try to last forever. We wanted to do the opposite.
We wanted to create something that could only exist for one month.
For 31 days in August 2026, the crimson heart belongs to Limerick. At midnight on 31st August, it disappears forever. That colour, that year, and that edition will never be made again.
Why?
Because memories become valuable when they cannot be repeated.
Just like a concert ticket, a championship jersey or a festival poster, this collection marks a moment in time. If you own one, you own a piece of Limerick's story.
Place-making is about much more than buildings, streets or public spaces.
It is about creating emotional connections.
When people carry a mug into work, wear a t-shirt, gift a teddy bear to family overseas or place a coaster on their coffee table, they are quietly telling the story of where they come from.
Every product becomes a small ambassador for Limerick.
Every purchase keeps the conversation local.
Every photograph shared online helps tell the world that Limerick is creative, confident and proud of its identity.
The number 26 marks a single chapter in an ongoing story.
Each future edition will have its own year and its own colour, creating a timeline of memories that people can collect over decades.
Not because they are expensive.
But because they are meaningful.
The collection becomes a personal archive of summers, friendships, celebrations and moments spent in the city.
The real product isn't the mug.
It isn't the teddy bear.
It isn't the coaster.
The real product is belonging.
It is giving people another reason to say, "I'm from Limerick," with confidence and pride.
Because great cities are not built only by architects or councils.
They are built by people who believe in where they live.
I ❤️ LK 26 is a celebration of that belief.
One month.
One colour.
One chance.
A limited edition.
A lasting memory.
A city worth collecting.
Some places are famous because of what visitors think of them.
The best places are loved because of what local people feel about them.
I ❤️ LK 26 was created from a simple belief: a city becomes stronger when the people who live there proudly wear, use and celebrate its identity. It is more than a logo on a mug, a coaster or a teddy bear. It is a conversation starter. A reminder of home. A symbol that says, "This is my city, and I'm proud of it."
Too often, local brands try to last forever. We wanted to do the opposite.
We wanted to create something that could only exist for one month.
For 31 days in August 2026, the crimson heart belongs to Limerick. At midnight on 31st August, it disappears forever. That colour, that year, and that edition will never be made again.
Why?
Because memories become valuable when they cannot be repeated.
Just like a concert ticket, a championship jersey or a festival poster, this collection marks a moment in time. If you own one, you own a piece of Limerick's story.
Place-making is about much more than buildings, streets or public spaces.
It is about creating emotional connections.
When people carry a mug into work, wear a t-shirt, gift a teddy bear to family overseas or place a coaster on their coffee table, they are quietly telling the story of where they come from.
Every product becomes a small ambassador for Limerick.
Every purchase keeps the conversation local.
Every photograph shared online helps tell the world that Limerick is creative, confident and proud of its identity.
The number 26 marks a single chapter in an ongoing story.
Each future edition will have its own year and its own colour, creating a timeline of memories that people can collect over decades.
Not because they are expensive.
But because they are meaningful.
The collection becomes a personal archive of summers, friendships, celebrations and moments spent in the city.
The real product isn't the mug.
It isn't the teddy bear.
It isn't the coaster.
The real product is belonging.
It is giving people another reason to say, "I'm from Limerick," with confidence and pride.
Because great cities are not built only by architects or councils.
They are built by people who believe in where they live.
I ❤️ LK 26 is a celebration of that belief.
One month.
One colour.
One chance.
A limited edition.
A lasting memory.
A city worth collecting.
